Christopher Brooks is a customer strategist with over 20 years of experience in agency, client-side, and consultancy roles, working with corporates across Europe, Asia, and the Americas.

As the Managing Director of the international CX practice Lexden CX, he is dedicated to helping organizations enhance their outcomes through customer-world led thinking.

Christopher believes that great customer experience (CX) practice leads to betterment for all involved—customers, employees, communities, society, and shareholders alike.

In every endeavor, Christopher prioritizes outcomes over challenges, focusing on how brands can attract and retain committed customers who value and invest in exceptional experiences. His skills encompass a wide range of areas, including designing and delivering CX programs, customer culture transformation, customer insight and optimization, and customer journey mapping.

He also contributes to the field as the host of the CXSuperheroes podcast series on Spotify and iTunes, a resident writer for the CX Leaders series published in MyCustomer, and as a guest lecturer in CX Management at the International University of Monaco.

In 2020, Christopher founded the Customer Experience World Games (CXWG), a not-for-profit initiative that emerged in response to the COVID-19 pandemic, aimed at empowering CX professionals to make a positive impact on customers, employees, and society.

Inspired by conversations with fellow CX specialists facing similar challenges, Christopher sought to create a platform for collaboration and meaningful contribution during difficult times.